Nexxen Unveils Open AI Integrations for Advertising Platform
MarTech Series1h ago·1 min readAdvertising
AI Summary
Nexxen has enhanced its nexAI platform with interoperability features, allowing external AI agents to connect via protocols like MCP and A2A. This enables customers to leverage Nexxen's AI capabilities remotely and integrate them into their own workflows, transforming the platform into an open AI operating system for the entire campaign lifecycle.
⚡ Marketer Insight
Nexxen's move to an open AI operating system means marketers can now embed advanced agentic AI directly into their existing tools, breaking down platform silos and enabling more transparent, controllable campaign management across planning, activation, and optimization.
#advertising ai#open ai#martech#nexxen
Original article
MarTech Series