Google Tests Flipkart Purchases via Gemini and AI in India
TechCrunch AI · Sep 27 · 1 min read
What happenedGoogle is piloting a new feature in India that allows users to purchase select products from Walmart-owned Flipkart directly through its Gemini AI and AI Mode. This limited test, with a wider rollout anticipated in October, integrates e-commerce capabilities into conversational AI interfaces.
Why it matters for marketersAI is blurring the lines between search and shopping, with Google's Gemini now acting as a direct purchase gateway. This shift demands a re-evaluation of how brands ensure product discoverability and conversion within AI-driven commerce experiences.
Topics: google ai, ecommerce, gemini, india