Google Tests Flipkart Purchases via Gemini and AI in India
TechCrunch AI11h ago·1 min readAdvertising
AI Summary
Google is piloting a new feature in India that allows users to purchase select products from Walmart-owned Flipkart directly through its Gemini AI and AI Mode. This limited test, with a wider rollout anticipated in October, integrates e-commerce capabilities into conversational AI interfaces.
⚡ Marketer Insight
AI is blurring the lines between search and shopping, with Google's Gemini now acting as a direct purchase gateway. This shift demands a re-evaluation of how brands ensure product discoverability and conversion within AI-driven commerce experiences.
#google ai#ecommerce#gemini#india
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