Google Standard Shopping Now Offers Flexible Maximize Conversion Value Bidding
Search Engine Land21h ago·1 min readAdvertising
AI Summary
Google is rolling out Maximize Conversion Value bidding to Standard Shopping campaigns, removing the previous requirement for a Target ROAS goal. This update provides advertisers with more flexibility in value-based bidding while retaining the control and transparency of Standard Shopping campaigns.
⚡ Marketer Insight
Advertisers can now leverage Google's advanced value-based bidding within Standard Shopping, potentially eliminating the need for feed-only Performance Max campaigns solely to access this functionality. This offers a more controlled path to optimizing for conversion value.
#google shopping#bidding strategies#performance max#conversion value
Original article
Search Engine Land