Google Smart Bidding Update Prioritizes Efficiency Over Budget Flexibility
Search Engine Land6h ago·1 min readAdvertising
AI Summary
Google is updating its Smart Bidding to ensure Target CPA and Target ROAS are consistently met, even when campaigns are budget-limited. This change aims to reduce performance volatility by making bid targets the primary driver of efficiency, regardless of budget constraints.
⚡ Marketer Insight
Google's AI-driven Smart Bidding is shifting from budget flexibility to strict efficiency adherence, meaning advertisers will have less control over budget allocation when aiming for specific CPA or ROAS targets.
#smart bidding#google ads#cpa#roas
Original article
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