Google Performance Max Reporting Now Includes All Networks
Search Engine Land2h ago·1 min readAdvertising
AI Summary
Google has expanded Performance Max product-level reporting to encompass all eligible networks, including Video, App, and Demand Gen campaigns, not just Search. This update provides advertisers with a more comprehensive view of campaign performance across Google's inventory. However, it will cause a one-time jump in key metrics like impressions and clicks due to the broader scope, complicating historical data comparisons.
⚡ Marketer Insight
The expanded reporting for Performance Max offers a more holistic view of campaign effectiveness across Google's vast inventory, but advertisers must account for the immediate metric inflation and adjust historical analysis accordingly.
#performance max#google ads#campaign reporting#advertising
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