Google AI Mode Ads Appear on 30% of Commercial Queries
Search Engine Land21h ago·1 min readAdvertising
AI Summary
A SE Ranking study found that Google's AI Mode displayed text ads on nearly 30% of commercial queries, a significant increase since ads began appearing in late 2025. Higher CPC keywords were much more likely to trigger these ads, with some categories like Pets showing ads on over 70% of queries.
⚡ Marketer Insight
Google's AI Mode is rapidly integrating ads into AI-generated search answers, particularly on high-intent, high-CPC queries. This shift means advertisers must adapt their strategies to capture visibility within these new AI-driven search experiences.
#google ai mode#search ads#ai in search#paid search
Original article
Search Engine Land