Google Enhances Smart Bidding with Exploration & Promotion Mode
Search Engine Land1h ago·1 min readAdvertising
AI Summary
Google is rolling out updates to its Smart Bidding and budgeting tools to help advertisers find new demand and manage campaigns more effectively. Key features include expanded Smart Bidding Exploration for discovering new conversion opportunities and a new Promotion Mode beta for temporary budget and target adjustments during peak periods.
⚡ Marketer Insight
Google's AI-powered Smart Bidding is becoming more sophisticated, offering advertisers new ways to proactively capture demand and optimize for high-impact events. Marketers must leverage these AI-driven tools to stay ahead of evolving consumer behavior and seasonal opportunities.
#smart bidding#google ads#performance max#promotion mode
Original article
Search Engine Land