Google Ads Bidding: 3 Key Updates for PPC Managers
Search Engine Journal2h ago·1 min readAdvertising
AI Summary
Google Ads is rolling out three significant bidding updates starting August 17th: an expanded Smart Bidding Exploration, a beta for Promotion mode, and improvements for budget-limited campaigns. These changes aim to enhance campaign optimization and flexibility for PPC managers.
⚡ Marketer Insight
Google's continued push for automated bidding with these updates signals a growing reliance on AI to manage campaign performance. PPC managers must adapt their strategies to leverage these AI-driven tools effectively, rather than simply overseeing manual adjustments.
#google ads#ppc#smart bidding#ai in advertising
Original article
Search Engine Journal