Google DV360 Updates SDF v10.1: AI Transparency & DOOH Support
Search Engine LandJul 30·1 min readAdvertising
AI Summary
Google has released Structured Data Files (SDF) v10.1 for Display & Video 360, introducing support for AI transparency labels and digital out-of-home (DOOH) campaigns. This update enhances campaign management through bulk operations and aligns with Google's broader AI transparency initiatives.
⚡ Marketer Insight
The integration of AI transparency labels in DV360's SDF v10.1 signals a growing demand for auditable AI usage in advertising, while DOOH support expands programmatic capabilities.
#dv360#structured data files#ai transparency#dooh
Original article
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