Google Ends Target Overperformance: Audit tCPA/tROAS Before Aug 17
Search Engine Journal1h ago·1 min readAdvertising
AI Summary
Google is changing its Smart Bidding strategies on August 17, effectively ending "Target Overperformance" for tCPA and tROAS campaigns. Advertisers must audit and update these campaigns before the deadline to avoid performance disruptions.
⚡ Marketer Insight
Google's move away from Target Overperformance signals a shift towards more predictable bidding, potentially impacting campaign scalability. Advertisers must proactively adjust tCPA and tROAS settings to maintain performance and avoid unexpected drops.
#google ads#smart bidding#tCPA#tROAS
Original article
Search Engine Journal