Google Demand Gen: VTC Optimization Shifts to Video-Only
Search Engine Land11h ago·1 min readAdvertising
AI Summary
Google is updating its Demand Gen campaigns by making view-through conversion (VTC) optimization exclusively for video assets, while image VTCs will become secondary. This change will be enabled by default for new campaigns and expands VTC optimization to the Google Display Network, which will also shift to CPM billing for video ads.
⚡ Marketer Insight
Advertisers heavily reliant on image assets for VTC optimization in Demand Gen campaigns will see their performance metrics change significantly, forcing a strategic pivot towards video-first approaches.
#demand gen#view-through conversions#google ads#video advertising
Original article
Search Engine Land