CPC Inflation Driven by Pre-Auction Factors, Not Just Competition
Search Engine Land1h ago·1 min readAdvertising
AI Summary
Rising Cost-Per-Clicks (CPCs) in paid search are increasingly influenced by factors preceding the auction, such as AI Overviews and shrinking organic click volume. These shifts, coupled with stronger brands vying for limited commercial traffic, are fundamentally altering paid search economics.
⚡ Marketer Insight
The escalating cost of paid search is no longer solely about auction dynamics; AI Overviews are siphoning organic clicks, intensifying competition for the remaining commercial traffic and making pre-auction strategies paramount.
#cpc inflation#paid search#ai overviews#zero-click search
Original article
Search Engine Land