Google Ads Integrates Local Services Ads with Performance Max
Search Engine Journal16h ago·1 min readAdvertising
AI Summary
Google is consolidating Local Services Ads into the main Google Ads platform, rebranding them as Performance Max pay-per-lead campaigns. This integration, set to begin in August 2026, will bring unified bidding, reporting, and management for these services.
⚡ Marketer Insight
The move to integrate Local Services Ads into Performance Max signals Google's push for AI-driven automation across all ad formats, potentially streamlining lead generation but also demanding adaptation to new campaign structures.
#google ads#performance max#local services ads#ai automation
Original article
Search Engine Journal