Google Ads AI: AI Max Not Required for AI Search Ads, Reporting Limited
Search Engine LandJun 10, 9:15 PM·1 min readAdvertising
AI Summary
Google Ads Liaison Ginny Marvin clarified that advertisers don't need AI Max enabled to appear in AI-powered search experiences like AI Overviews and AI Mode; broad match campaigns are already eligible. However, advertisers should not expect placement-level reporting for these AI-driven ad formats anytime soon.
⚡ Marketer Insight
The distinction between AI Max and general AI Search ad eligibility means advertisers still have multiple avenues to reach users in Google's evolving AI-driven search results, but the lack of granular reporting for these placements presents a significant measurement challenge.
#google ads#ai search#ai max#reporting
Original article
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