fullthrottle.ai® Turns Paid Engagement into Addressable Household Audiences
MarTech Series12h ago·1 min readAdvertising
AI Summary
fullthrottle.ai® has launched Last Mile Audiences, a new capability that transforms engagement signals from paid search and social media into addressable household audiences. This allows marketers to extend their reach beyond the originating platform and activate these audiences across channels like Connected TV, online video, audio, and SmartMail.
⚡ Marketer Insight
AI-powered audience extension is crucial for maximizing paid media ROI. By leveraging engagement signals to create addressable household audiences, marketers can ensure their initial ad spend translates into broader cross-channel impact, preventing valuable consumer interest from going untapped.
#audience extension#paid social#paid search#household targeting
Original article
MarTech Series