Fix Google Ads Smart Bidding: Primary vs. Secondary Conversion Framework
Search Engine Journal2h ago·1 min readAdvertising
AI Summary
This article explains how mixing different types of conversions, like button clicks and purchases, in a single Google Ads conversion column can mislead the Smart Bidding algorithm. It proposes a framework to separate primary and secondary conversions to train the AI more effectively and target the right users.
⚡ Marketer Insight
Google Ads' Smart Bidding AI is only as good as the data it receives; conflating valuable purchases with lower-intent actions like button clicks trains the algorithm to optimize for the wrong outcomes, wasting ad spend. Implementing a primary vs. secondary conversion framework is crucial for AI-driven campaign success.
#google ads#smart bidding#conversion tracking#ai optimization
Original article
Search Engine Journal