Beyond Clicks: Measuring PPC Value in the Age of AI
Search Engine Journal1h ago·1 min readAdvertising
AI Summary
As buying journeys become more complex and influenced by AI, relying solely on click data for PPC measurement is insufficient. This article explores how to attribute value using conversion tracking, impression signals, and business records to gain a more complete understanding of campaign performance.
⚡ Marketer Insight
AI is obscuring traditional attribution models, making it imperative to look beyond clicks and integrate conversion tracking, impression data, and business records to accurately measure PPC value.
#ppc#attribution#ai#conversion tracking
Original article
Search Engine Journal