European Retail Media to Hit €32.7B by 2030, Fueled by AI and Retailer Imperatives
IAB Europe · Sep 24 · 1 min read
What happenedEuropean retail media ad spend is projected to nearly double from €16.9 billion in 2025 to €32.7 billion by 2030, driven by a 14.2% CAGR. This growth is propelled by retailers seeking high-margin revenue streams from first-party data and closed-loop measurement, with AI poised to accelerate adoption and effectiveness.
Why it matters for marketersRetailers are increasingly turning to retail media as a critical growth lever, especially as traditional sales channels struggle with margin erosion. The integration of AI will further amplify the precision and impact of these advertising efforts, making them a must-watch for brands.
Topics: retail media, europe, ai, first-party data