European Digital Ad Spend Hits €131 Billion, Driven by Video and Retail Media
IAB Europe1h ago·1 min readAdvertising
AI Summary
The European digital advertising market grew by 10.5% in 2025, reaching €131 billion, according to IAB Europe's AdEx Benchmark Report. Growth was primarily fueled by video-led formats, Connected TV, and the burgeoning Retail Media sector, indicating a shift towards commerce-led advertising and engaging digital environments.
⚡ Marketer Insight
The significant growth in video and Retail Media highlights a clear shift in consumer attention and advertiser investment towards more integrated commerce and entertainment experiences. Marketers must adapt their strategies to leverage these dynamic, measurable channels as AI continues to personalize and optimize ad delivery.
#digital advertising#retail media#video advertising#connected tv
Original article
IAB Europe