Enterprise AI: From Tool to Operating Model with Autonomous Agents
MIT Technology Review2h ago·1 min readStrategy & Trends
AI Summary
Enterprise AI is rapidly advancing, with global investment soaring, but many organizations face fragmented intelligence due to siloed data. The shift to AI as an operating model, or "agentic shift," requires real-time integration of people, processes, and data, alongside robust governance, to unlock true enterprise-wide intelligence.
⚡ Marketer Insight
The "agentic shift" in enterprise AI means marketers can no longer rely on isolated functional intelligence; success now hinges on seamlessly connecting customer data across all touchpoints for a truly unified view and personalized experience.
#enterprise ai#autonomous ai#data silos#ai operating model
Original article
MIT Technology Review