DV360 API Now Supports Demand Gen Campaigns for Automation
Search Engine Land4h ago·1 min readAdvertising
AI Summary
Google is enhancing its advertising stack by integrating Demand Gen campaigns into the Display & Video 360 API, starting June 10th. This update allows advertisers and developers to manage Demand Gen line items, ad groups, and ad formats directly through the API, bringing automation capabilities in line with other DV360 inventory.
⚡ Marketer Insight
The DV360 API's new Demand Gen support signals a significant push towards automating discovery-focused campaigns. Advertisers leveraging this integration can now streamline workflows and expand their reach across YouTube and other discovery surfaces with greater efficiency.
#dv360#demand gen#api#automation
Original article
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