CTV 2026 Debate: Measurement, Transparency & Future Planning
IAB Europe7h ago·1 min readAdvertising
AI Summary
The Great Debate: CTV 2026 event will tackle key issues in Connected TV advertising, including measurement, transparency, and broadcaster perspectives. The agenda features discussions on IAB Europe's new CTV Measurement Framework and the future of CTV planning, with an interactive format for industry experts and audience participation.
⚡ Marketer Insight
As CTV measurement frameworks evolve, marketers must actively engage with these discussions to ensure transparency and effective planning in a rapidly growing landscape. The industry is pushing for standardization, and early adoption of these principles will be crucial for future campaign success.
#ctv#connected tv#advertising measurement#iab europe
Original article
IAB Europe