datafuelX Launches AI Marketplace for Cross-Platform Video Buying
MarTech Series7h ago·1 min readAdvertising
AI Summary
datafuelX has launched DFX Marketplace, an AI-enabled platform designed to streamline the buying and selling of premium video advertising across both linear TV and streaming. The marketplace uses AI and automated workflows to connect buyers with publishers, simplifying cross-platform activation and optimization.
⚡ Marketer Insight
The DFX Marketplace signals a significant AI-driven shift towards unifying linear and streaming video buys, promising greater efficiency and audience reach. Marketers should anticipate more intelligent, automated cross-platform planning and activation as AI agents begin to manage ad transactions.
#video advertising#ai marketplace#cross-platform#linear tv
Original article
MarTech Series