Criteo Slashes ChatGPT Ad Minimums Amidst AI Ad Competition
Adweek4h ago·1 min readAdvertising
AI Summary
Ad tech firm Criteo has significantly lowered its campaign minimums for ChatGPT ads from $50,000 to $10,000 and is offering media-match deals. This move comes as competition for advertising dollars on AI platforms intensifies.
⚡ Marketer Insight
The AI advertising landscape is rapidly evolving, with established players like Criteo actively lowering barriers to entry to capture market share. Brands should monitor how these shifts impact AI platform ad spend and targeting capabilities.
#ai advertising#criteo#chatgpt#ad tech
Original article
Adweek