Adstra's ID Connection Strength Reveals CTV Targeting Identity Gaps
MarTech Series3h ago·1 min readAdvertising
AI Summary
Adstra has launched ID Connection Strength (ICS), a new framework to score the reliability of digital identifiers for ad targeting. Joint research with InterMedia Advertising found that verified, person-linked CTV IDs are 24% more stable than IP-based methods, highlighting a significant quality gap in current CTV identity solutions.
⚡ Marketer Insight
The reliance on less stable IP-based identifiers in CTV is actively costing advertisers before campaigns even run. Marketers must prioritize identity solutions that offer verified, person-linked data to ensure campaign effectiveness and avoid wasted spend.
#ctv advertising#identity solutions#data quality#programmatic advertising
Original article
MarTech Series