Consumers Value Human Support: 43% Will Pay More, Alchemer Report
MarTech Series1h ago·1 min readStrategy & Trends
AI Summary
A new Alchemer report reveals that while consumers expect AI to improve customer experience, many find it harder to reach a human. Consequently, 43% are willing to pay a premium for guaranteed human support, indicating a significant demand for human interaction alongside AI.
⚡ Marketer Insight
Despite AI's promise of efficiency, consumers are signaling a clear preference for human connection, even at a higher cost. Over-reliance on AI for customer support risks alienating customers who value human empathy and problem-solving.
#customer support#ai in CX#human touch#consumer expectations
Original article
MarTech Series