Consumers Value Human Support: 43% Will Pay More, Alchemer Report
MarTech Series · Sep 29 · 1 min read
What happenedA new Alchemer report reveals that while consumers expect AI to improve customer experience, many find it harder to reach a human. Consequently, 43% are willing to pay a premium for guaranteed human support, indicating a significant demand for human interaction alongside AI.
Why it matters for marketersDespite AI's promise of efficiency, consumers are signaling a clear preference for human connection, even at a higher cost. Over-reliance on AI for customer support risks alienating customers who value human empathy and problem-solving.
Topics: customer support, ai in CX, human touch, consumer expectations