Checkmate Leverages Shopper Data for Profitable AI Marketing Platform
MarTech Series6h ago·1 min readAdvertising
AI Summary
As third-party ad tracking collapsed, the shopping app Checkmate quietly built a profitable AI marketing platform called 'mate' using its own shopper data. Now adopted by over 700 brands, this AI-driven business achieved profitability with zero marketing spend, demonstrating a new model for customer acquisition in a privacy-first era.
⚡ Marketer Insight
The demise of third-party tracking has created a fertile ground for AI marketing platforms that leverage proprietary data, as Checkmate's success with 'mate' proves. Brands must now prioritize building direct relationships and first-party data strategies to power their AI-driven marketing efforts.
#ai marketing#first-party data#privacy changes#shopper data
Original article
MarTech Series