Microsoft Ads Ditches Max CPC for New Automated Bidding Campaigns
Search Engine Land2h ago·1 min readAdvertising
AI Summary
Microsoft Advertising is removing the Max CPC setting for new standalone automated bidding campaigns starting October 1st, pushing advertisers towards conversion-focused strategies. This change means less direct manual control over click costs, requiring greater reliance on budgets and conversion data to guide Microsoft's AI bidding system.
⚡ Marketer Insight
Microsoft's move to eliminate Max CPC on new automated campaigns signals a broader industry shift towards AI-driven bidding, forcing advertisers to trust algorithms and robust conversion data over manual cost safeguards.
#microsoft advertising#automated bidding#max cpc#ai bidding
Original article
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