ChatGPT Ads Launch in 31 European Countries, Expanding Conversational Marketing
Search Engine Land16h ago·1 min readAdvertising
AI Summary
OpenAI is rolling out ChatGPT Ads to 31 European countries, offering advertisers a new channel focused on conversational interactions rather than traditional search or social media. Initially, campaigns will be managed through OpenAI's teams and partners, with self-service options coming later this summer.
⚡ Marketer Insight
The significant European expansion of ChatGPT Ads positions conversational AI as a powerful new frontier for reaching consumers during their product research and purchase decision-making journeys, offering a unique opportunity to engage users with natural language queries.
#chatgpt ads#conversational marketing#european expansion#ai advertising
Original article
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