Microsoft Advertising Launches AI Max Globally
Search Engine Journal13h ago·1 min readAdvertising
AI Summary
Microsoft Advertising is now globally rolling out AI Max for Search campaigns. This update enhances search matching, text customization, and URL expansion, while also introducing new advertiser controls.
⚡ Marketer Insight
Microsoft's global AI Max rollout signals a significant push towards AI-driven automation in search advertising. Advertisers must adapt to these enhanced AI capabilities to optimize campaign performance and leverage new control features.
#microsoft advertising#ai max#search advertising#automation
Original article
Search Engine Journal