Brandtech's Jellyfish Integrates AI for Cross-Platform Ad Optimization
MarTech Series8h ago·1 min readAdvertising
AI Summary
Jellyfish, part of The Brandtech Group, has launched AI Ads Optimisation within its Share of Model platform, extending AI-driven media optimization beyond Google PMax to include ChatGPT, TikTok, DV360, YouTube, and Reddit. This new feature acts as an always-on strategy assistant, providing continuous recommendations across SEO, brand, PR, paid media, and ecommerce to improve performance throughout the shopper journey.
⚡ Marketer Insight
The fragmentation of the shopper journey across AI assistants, search, and social demands AI-powered, integrated optimization. Relying on siloed channel strategies is no longer sufficient to capture attention and drive performance.
#ai advertising#cross-channel marketing#paid media optimization#generative engine marketing
Original article
MarTech Series