AI Buying Platforms to Command 27% of US Ad Spend by 2030
Adweek · Sep 11 · 1 min read
What happenedA new report forecasts that AI-powered buying platforms will manage a significant 27% of U.S. advertising spend by 2030. This projection comes as the global ad market is expected to reach $1.3 trillion by the end of the current year.
Why it matters for marketersThe rapid ascent of AI buying platforms signals a fundamental shift in ad operations, with AI poised to control over a quarter of U.S. ad budgets within the decade. Advertisers must prepare for a future where AI dictates a substantial portion of media investment and execution.
Topics: ai advertising, ad spend, programmatic advertising, future of advertising