AI and Agents: Redefining Roles in the Future of Work
Marketing AI Institute1h ago·1 min readStrategy & Trends
AI Summary
Paul Roetzer's keynote for MAICON 2026, "The Architect, The Orchestrator and The Apprentice," will explore how AI and agents are fundamentally reshaping the nature of work. The session will focus on rethinking job roles and responsibilities in this evolving landscape.
⚡ Marketer Insight
The integration of AI and agents necessitates a strategic re-evaluation of human roles in marketing, moving beyond task execution to focus on higher-level strategic and creative functions.
#future of work#ai agents#marketing roles#maicon 2026
Original article
Marketing AI Institute