Affinity Joins AdCP to Drive Enterprise Native Supply for AI Advertising
MarTech Series · Jun 10 · 1 min read
What happenedAffinity has joined the Ad Context Protocol (AdCP) as a Founding Member to help establish open standards for privacy-preserving native ad placements across enterprise environments like operating systems and AI answer engines. This collaboration aims to integrate enterprise-level native supply into the emerging AI-powered advertising ecosystem, enabling AI agents to transact media directly.
Why it matters for marketersThe integration of enterprise native supply into AI-driven advertising protocols signals a significant shift beyond traditional programmatic, opening new avenues for advertisers to reach consumers across diverse digital surfaces.
Topics: ad tech, ai advertising, native advertising, open standards