Affinity Joins AdCP to Drive Enterprise Native Supply for AI Advertising
MarTech SeriesJun 10, 8:45 AM·1 min readAdvertising
AI Summary
Affinity has joined the Ad Context Protocol (AdCP) as a Founding Member to help establish open standards for privacy-preserving native ad placements across enterprise environments like operating systems and AI answer engines. This collaboration aims to integrate enterprise-level native supply into the emerging AI-powered advertising ecosystem, enabling AI agents to transact media directly.
⚡ Marketer Insight
The integration of enterprise native supply into AI-driven advertising protocols signals a significant shift beyond traditional programmatic, opening new avenues for advertisers to reach consumers across diverse digital surfaces.
#ad tech#ai advertising#native advertising#open standards
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