AdRoll Pilots ChatGPT Ads for SMBs and B2B Advertisers
MarTech Series23h ago·1 min readAdvertising
AI Summary
AdRoll is launching a pilot program allowing select advertisers to test advertising within ChatGPT, aiming to reach customers during AI-assisted research and discovery. This initiative explores how sponsored placements in conversational AI platforms can complement existing marketing strategies and engage consumers in new ways.
⚡ Marketer Insight
Advertising within conversational AI platforms like ChatGPT represents a significant shift, offering marketers a chance to influence decisions earlier in the customer journey, beyond traditional top-of-funnel awareness or bottom-of-funnel intent capture.
#chatgpt ads#conversational ai#adtech#generative ai
Original article
MarTech Series