Ad prospecting CPMs drop 45% ahead of holidays, signaling AI-driven efficiency
MarTech Series · Sep 22 · 1 min read
What happenedAdRoll reports a significant 45% year-over-year drop in display prospecting CPMs for Q3 2026, with retargeting CPMs also declining. This AI-powered platform's data suggests a potentially lower-cost window for holiday advertising awareness building, even as consumer spending remains robust but price-conscious.
Why it matters for marketersAI-driven efficiency is driving down prospecting costs, offering a prime opportunity for marketers to boost holiday season awareness. This signals a shift where AI platforms are enabling more cost-effective reach, even with sustained consumer spending.
Topics: cpm, holiday advertising, ad prospecting, ai advertising