ZoomInfo Data Now Accessible Directly Within Snowflake

What happenedZoomInfo has launched new connectors and APIs allowing customers to access its verified company, contact, intent, and Scoops data directly within Snowflake's AI Data Cloud. This integration enables business users to query ZoomInfo data using natural language and allows data teams to enrich Snowflake tables in real-time or in bulk, all powered by ZoomInfo's GTM context layer.

Why it matters for marketersThe integration of ZoomInfo's rich GTM data directly into Snowflake's AI Data Cloud signifies a major shift towards embedded intelligence, empowering marketers to leverage AI for more sophisticated data analysis and real-time decision-making without leaving their existing data infrastructure.

Topics: snowflake, zoominfo, data integration, ai data cloud