ZoomInfo Acquires Workbounce to Integrate Internal & External GTM Data
MarTech Series9h ago·1 min readAnalytics & Data
AI Summary
ZoomInfo has acquired Workbounce to enhance its GTM Context Graph by integrating unstructured internal company data with its verified market intelligence. This move aims to provide sales and marketing teams with a more comprehensive understanding of their customers by unifying information from sources like call transcripts, emails, and documents with ZoomInfo's existing data.
⚡ Marketer Insight
By merging internal unstructured data with external market intelligence, ZoomInfo's AI-powered GTM platform is poised to unlock deeper customer context, enabling more personalized and effective go-to-market strategies.
#gtm#data integration#ai#zoominfo
Original article
MarTech Series