Xactly Boosts Wins 86% by Rebuilding Account Scoring with ZoomInfo Data
MarTech Series11h ago·1 min readAnalytics & Data
AI Summary
Xactly revamped its account scoring system using ZoomInfo's AI-powered data, leading to a significant increase in pipeline and wins from top-tier accounts. In the first quarter post-implementation, 77% of marketing-qualified leads and 86% of wins originated from their highest-scored accounts.
⚡ Marketer Insight
AI-driven data enrichment is proving critical for sales efficiency, enabling companies like Xactly to focus resources on high-potential accounts and dramatically improve win rates. Relying on outdated or incomplete internal data for account scoring is a direct path to wasted sales effort.
#account scoring#zoominfo#sales intelligence#ai in sales
Original article
MarTech Series