PayIt Cuts Database by a Third with ZoomInfo, Saving Tens of Thousands
MarTech Series11h ago·1 min readAnalytics & Data
AI Summary
Government payments platform PayIt leveraged ZoomInfo's AI GTM platform to clean and consolidate a disorganized database of over 100,000 records. This initiative reduced their database size by approximately one-third and resulted in significant cost savings, enabling more effective account-based marketing.
⚡ Marketer Insight
AI-powered data enrichment and governance tools are proving critical for organizations like PayIt, enabling them to overcome the complexities of niche markets like government sales and achieve substantial efficiency gains and cost reductions.
#data enrichment#account-based marketing#zoominfo#ai gtm
Original article
MarTech Series