Verndale Launches AI Visibility & Content Supply Chain Services
MarTech Series13h ago·1 min readStrategy & Trends
AI Summary
Verndale has introduced new services to help marketers measure and improve their 'AI visibility,' addressing how brands are mentioned, recommended, and accurately described in AI-generated answers. This comes as AI increasingly influences research and buying decisions, with a significant portion of searches now resulting in no click-through to websites.
⚡ Marketer Insight
AI-generated answers are now a critical frontier for brand visibility, potentially eclipsing traditional SEO rankings. Brands must proactively manage their presence within AI responses to ensure accurate representation and influence consideration, even when they don't receive a direct click.
#ai visibility#content supply chain#generative ai#search trends
Original article
MarTech Series