US SEO Services Spend, Satisfaction & Hiring Trends
Backlinko2h ago·1 min readSEO & Search
AI Summary
The report analyzes data from 1,200 business owners, revealing that US companies spend $119.4 billion annually on SEO and digital marketing consulting. Higher monthly spend (> $500) is linked to greater client satisfaction, while most small businesses find providers via referrals, Google searches, and reviews, and prioritize reputation and rankings when choosing an agency.
⚡ Marketer Insight
Marketers should allocate sufficient budget to SEO services to boost client satisfaction and focus on building a strong reputation and high Google rankings to attract referrals and win new business.
#seo spending#client satisfaction#agency selection
Original article
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