Understanding Agentic Search and Its Impact on SEO
Backlinko1h ago·1 min readSEO & Search
AI Summary
The article explains agentic search, a form of AI that not only answers questions but also autonomously browses the web, gathers data, and completes tasks on a user's behalf. It highlights current examples like ChatGPT's research mode and Gemini's agentic features, and outlines how brands can start optimizing for this emerging behavior.
⚡ Marketer Insight
Marketers must adapt SEO strategies to ensure their brand is visible to autonomous AI agents, focusing on structured data, authoritative signals, and task-oriented content that AI can act upon without human clicks.
#agentic search#seo#ai automation
Original article
Backlinko