Unified Commerce Companies Build Automation Backbone for AI Adoption
MarTech Series · Jun 9 · 1 min read
What happenedAs peak shopping season approaches, e-commerce companies are investing in automation platforms like Celigo to build a robust foundation for AI integration. This focus on automating critical processes like order-to-cash and ERP integrations is crucial for successful AI adoption, as 90% of companies with AI workflows in production already use integration platforms.
Why it matters for marketersThe rush to adopt AI is highlighting a critical dependency: a unified, automated operational backbone. Companies failing to establish this foundation risk AI projects being cancelled due to integration and governance gaps, mirroring Gartner's predictions.
Topics: unified commerce, ai adoption, automation, integration platforms