UK CMA Mandates Google AI Search Opt-Out for Publishers
Search Engine Journal2h ago·1 min readSEO & Search
AI Summary
The UK's Competition and Markets Authority (CMA) has mandated that Google must allow publishers to opt out of its AI-powered search features. This new requirement also ensures clearer content attribution for AI-generated search results.
⚡ Marketer Insight
Google's AI search is now subject to publisher control in the UK, meaning marketers can't assume their content will automatically be used in AI summaries. This forces a re-evaluation of strategies that rely on AI surfacing their brand.
#google ai#publisher rights#cma#search regulation
Original article
Search Engine Journal