Tide Rock Holdings Accelerates Lead Gen 40x with ZoomInfo AI
MarTech Series3h ago·1 min readCase Studies
AI Summary
Buyout firm Tide Rock Holdings leveraged ZoomInfo's AI GTM platform to unify sales and marketing at a newly acquired manufacturer, Interconnect Solutions Company (ISC). This integration transformed lead generation from months to under 48 hours, significantly improving the speed and quality of leads for their B2B acquisition model.
⚡ Marketer Insight
AI-powered GTM platforms are proving critical for private equity to rapidly unlock value in acquired companies, compressing traditional lead generation timelines and directly impacting investment returns.
#zoominfo#ai go-to-market#private equity#lead generation
Original article
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