The Trade Desk's Kokai Refresh Puts AI Agents Front and Center
Adweek57m ago·1 min readAdvertising
AI Summary
The Trade Desk has redesigned its Kokai platform, prominently featuring its Koa AI agents. This refresh signals a shift in how the adtech company is leveraging artificial intelligence to power its advertising solutions.
⚡ Marketer Insight
The Trade Desk's emphasis on Koa AI agents in its Kokai platform redesign highlights the increasing reliance on AI for programmatic advertising efficiency. Advertisers should anticipate more AI-driven decision-making and automation in ad buying.
#the trade desk#programmatic advertising#ai agents#adtech
Original article
Adweek