The 'Listening Gap': 94% of Leaders Value Research, But Only 27% Use It Consistently
MarTech Series7h ago·1 min readAnalytics & Data
AI Summary
A new report reveals a significant 'listening gap' where 94% of leaders believe research should drive decisions, yet only 27% consistently use it. This disconnect between valuing customer insights and actually acting on them is costing businesses, highlighting a critical need for better infrastructure to surface and utilize this data.
⚡ Marketer Insight
Despite widespread acknowledgment of research's importance, the failure to integrate it into decision-making points to a critical infrastructure problem. AI-powered systems are essential to bridge this gap, ensuring customer insights are accessible and actionable for all stakeholders, not just a select few.
#customer insights#decision making#ai infrastructure#research gap
Original article
MarTech Series