Teads Integrates TiVo Ads HomeScreen Inventory for Enhanced CTV Campaigns
MarTech Series2h ago·1 min readAdvertising
AI Summary
Teads has partnered with TiVo Ads to integrate TiVo's premium Connected TV (CTV) HomeScreen inventory into its AI-powered omnichannel platform. This collaboration allows advertisers to seamlessly buy and activate TiVo Ads alongside other placements within a unified workflow, addressing the growing demand for measurable attention in CTV.
⚡ Marketer Insight
The integration of TiVo's high-impact HomeScreen placements into Teads' AI-driven platform signifies a strategic move to capitalize on the increasing advertiser interest in CTV's measurable attention environments, particularly as HomeScreen formats are projected for significant investment growth.
#ctv advertising#tiVo ads#teads#connected tv
Original article
MarTech Series