Syncro Drives Outbound Growth with ZoomInfo's AI-Powered Audience Building
MarTech Series14h ago·1 min readCase Studies
AI Summary
IT management software company Syncro transitioned from an inbound-only strategy to launching 35 self-serve outbound campaigns within months, generating significant pipeline and revenue. Leveraging ZoomInfo's AI GTM platform, Syncro overcame challenges in identifying its target audience of Managed Service Providers (MSPs) by using natural language descriptions and website analysis.
⚡ Marketer Insight
AI-driven audience identification is unlocking outbound potential for companies struggling with niche buyer personas. Syncro's success demonstrates how AI can automate complex segmentation, enabling a shift from reactive inbound to proactive, data-informed outbound motions.
#ai gtm#outbound sales#audience segmentation#zoominfo
Original article
MarTech Series